Gambling & Prediction Market Data Privacy Statistics 2026
How much location and behavioral data betting and prediction-market platforms collect, and the litigation now testing whether that data is handled lawfully — sourced to court filings, regulator reports, and platform disclosures.
Last updated August 2026
The Scale of Data Collection Behind Every Bet
Legal online betting runs on constant location verification; prediction markets run on standard ad-tech tracking. Both are now under active legal and regulatory scrutiny.Legal Betting Runs on Constant Location Verification
Every legal online sports bet in the US requires real-time proof the bettor is physically inside a licensed state — a compliance requirement that generates enormous location-data volume as a byproduct.GeoComply, the dominant vendor for US sports-betting geolocation compliance, states it processes over 1.2 billion geolocation checks monthly across gaming platforms with better than 99.99% uptime. The same 1.2 billion monthly figure was independently cited by the New York State Gaming Commission in its own first-year review of mobile sports wagering.
When Missouri’s online sportsbooks went live in December 2025, GeoComply recorded more than 2.6 million geolocation checks statewide in the first 24 hours alone, alongside roughly 188,000 pre-registered accounts created in the two weeks prior.
A Prediction Market Faces a Federal Privacy Class Action Over Tracking
Filed in the U.S. District Court for the Southern District of New York in 2026, Vazquez et al. v. Kalshi alleges the prediction-market platform let dozens of third parties monitor users’ trading activity without meaningful consent.The complaint alleges data was transmitted during the act of placing a trade, not just general browsing. According to the filing, Kalshi “employs over 60 different third-party trackers on its website,” including technologies associated with Google, Meta, TikTok, LinkedIn, HypeLab, Rokt, Amplitude and AppLovin. Four of those trackers allegedly captured data specifically during trade submission — including which market was selected, whether the user bought or sold “Yes” or “No” contracts, order details, device identifiers, browser information and approximate location.
| Allegation | Detail |
|---|---|
| Trackers embedded site-wide | 60+, per the complaint |
| Trackers active during trade submission | 4, capturing trade-specific data |
| Data allegedly transmitted | Market selected, order info, device ID, browser info, approximate location |
| Consent mechanism challenged | No affirmative accept required for terms/privacy policy at signup |
Source: Vazquez et al. v. Kalshi, Inc., U.S. District Court, S.D.N.Y., filed 2026, as reported by ReadWrite/PressBee, July 10, 2026. Kalshi had not filed a response to the privacy complaint as of that reporting.
A $45 Million Settlement Followed Two Breaches at a Major Casino Operator
MGM Resorts International — parent company of the BetMGM betting and casino brand — reached a $45 million class-action settlement covering consumer data exposed in breaches in 2019 and 2023.One of the two breaches alone cost MGM roughly $100 million in direct damage. The settlement, granted final approval by Judge Gloria M. Navarro on June 18, 2025, resolves consolidated class-action claims over both incidents. It covers exposure of consumer personal data at the resort and gaming operator’s broader hospitality operations, not a breach isolated to the BetMGM betting app specifically — but it’s the clearest public data point on the financial cost of a security failure at a major legal gambling operator.
Frequently Asked Questions
GeoComply, the leading vendor for US sports-betting geolocation compliance, states it processes more than 1.2 billion geolocation checks monthly across gaming platforms — a figure independently cited by the New York State Gaming Commission in its own review of mobile sports wagering.
Yes. A federal class action filed in the Southern District of New York in 2026 alleges Kalshi embedded more than 60 third-party trackers on its site and transmitted trading activity and device data to companies including Google, Meta and TikTok without adequate user consent.
Yes. MGM Resorts International, parent company of BetMGM, reached a $45 million class-action settlement in 2025 over two data breaches, in 2019 and 2023, that exposed customer personal information.
US law requires real-money sports betting to verify a user is physically located inside a state where it’s licensed, checked continuously during play, not just at signup. That regulatory requirement is what generates the scale of location-check volume seen industry-wide.
Cite This Page
NoDeposit.Guru. “Gambling & Prediction Market Data Privacy Statistics 2026.” August 2026. https://www.nodeposit.guru/gambling-data-privacy-statistics/
More Gambling Industry Statistics
Sources & Methodology
- GeoComply — company-reported geolocation check volume (1.2 billion monthly), corroborated by the New York State Gaming Commission’s “First Year Review, Mobile Sports Wagering” report.
- GeoComply — Missouri launch-day geolocation data, reported by SBC Americas and Yahoo Sports, December 2-3, 2025.
- Vazquez et al. v. Kalshi, Inc. — U.S. District Court, S.D.N.Y., filed 2026, as reported by ReadWrite, July 10, 2026.
- MGM Resorts International data breach litigation — $45 million settlement, final approval by Judge Gloria M. Navarro, June 18, 2025, as reported by the Wall Street Journal (January 27, 2025, on the agreement) and ClassAction.org.
The Kalshi litigation is ongoing and allegations in the complaint are not yet proven in court. No figure on this page is an internal estimate; every number traces to a named external source. Page reviewed and refreshed periodically as litigation develops.